A Web page can be an effective tool to promote your company or organization. An introductory paragraph is essential for catching your audience's attention and setting the stage for the rest of your tale. An introductory paragraph giving a general overview will make your point and encourage readers to continue on. Use this space to give a brief introduction to the services your company offers. Keep it short, friendly, and inviting. Use clear, concise writing to keep their focus. A lead paragraph grabs and sustains the reader's attention. Write the most important information first and work from there. Who We Are